Liquid Agency Brand Marketing
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Liquid

A snapshot of our company.

Sometimes is nice to get a quick summary of what a company is about. For just those occasions, here’s a snapshot of the basic facts and figures that define Liquid Agency. Here you can find information that ranges from when we started the company to what are our values.

Name
Liquid Agency
Founded
2000
Locations
San Jose: 448 S. Market Street, San Jose, CA 95113
Portland: 1800 NW 16th Avenue, Suite 200, Portland, OR 97209
Europe:    20-22 High Street, Ruddington, Nottingham NG11 6EH, England
Founders
Scott Gardner Alfredo Muccino
CEO Chief Creative Officer
Resources
We have approx. 75 people on staff, including brand strategists, creative professionals, project management teams, and web/digital experts.
Clients
We have worked with some of the most respected brands in the world, including Adidas, Adobe, Ask, Cisco, Covad, HP, Hitachi, Logitech, LSI, Microsoft, Seagate and Sony. We have also worked with many emerging companies, like Meebo, Olive, Plastic Jungle, Nexidia, Sparxent, and many more.
Philosophy
We believe that branding is an ongoing process that we think of as "transformation". We define transformation as the process of adaptation that businesses and brands must embrace to excel. The world around is us in constant state of change, and the businesses and brands that respond to these changes effectively are those brands that will succeed in the long run. This requires that brands develop tools, processes and a culture of innovation. And here's where we can help. Our approach to solving branding challenges addresses brand touchpoints across the entire brand lifecycle.
We've identified 5 Brand Building Blocks: Brand Research, Brand Strategy, Brand Expression, Brand Experience and Brand Management. From brand launch to brand revitalization programs, our focus is to create awareness, differentiation and preference for our clients' brands that leads to effective and sustainable transformation.
Services
We've organized our services in four Practice Areas: Brand Strategy, Brand Identity, Digital Branding and Brand Environments. Within these areas, we deliver brand platforms, brand architectures, brand messsaging and brand positioning strategies. Additionally, we also develop names, logos, visual styles, guidelines, packaging, literature, advertising campaigns, websites, digital marketing programs, videos, as well as retail, corporate, and tradeshow environments.
Process
The Liquid WorkFlow(tm), is a precise methodology that is applied to every assignment, ensuring that projects consistently meet objectives, budgets and schedules. Tools We have developed a set of web-based tools to facilitate collaboration with clients and vendors. These include the Liquid Extranet(tm), a collaborative digital workspace, and the Liquid FileCenter(tm), a secure file sharing site enabling the exchange of large files with vendors and clients worldwide.
Awards
Liquid's work has been recognized for creative excellence in major regional, national and international competitions. Liquid has received ADDYs from the American Advertising Federation, and awards from the Business Marketing Association, the Western Art Directors Club, the International Association for Business Communication, the POPAI Association for Marketing at Retail, and many others. Values The values that drive our behavior and our approach are: Confident Leadership, Refreshing Creativity, Maximum Efficiency, and Better Experience.