The Liquid Brand Impact Report.
A comparative report on the effect of branding activities in the technology sector, based on a research study by Socratic Technologies.
The Brand Impact Study is an annual research study conducted in conjunction with our research partner, Socratic Technologies, identifies the technology brands that have the most impact with their audiences. We rate brands based on a quantitative research methodology measuring Awareness, Consideration, Preference and Purchase Intent – as well as Brand Reputation levels. The findings from the study are published in the Liquid Brand Impact Report featuring more than 250 technology brands including the top winners in up to 40 B2C and B2B categories.
2011 Brand Impact Report
Liquid Agency and Socratic Technologies are pleased to present the findings of the 2011 Brand Impact Study – an annual research exercise measuring the effectiveness of branding activities in the technology sector. The model for this study has been tested with more than 200,000 respondents who have evaluated almost 200 brands in 40 markets (both B2B and B2C). The findings from this study were collected through an online survey in January 2011, and can be downloaded here. This year Facebook scored highest, wining the Overall Brand of the Year award as well as the B2C Brand of the Year, while Adobe scored highest in the B2B category.
2009 Brand Impact Report
The 2009 study includes 240 brands in a wide berth of B2B and B2C technology categories, ranging from social media to smartphones. In 2009 Google won the Overall Brand of the Year award as well as the B2C Brand of the Year. This year Microsoft won Brand of the Year in the B2B category - which is the first time that Microsoft won top honors.
2008 Brand Impact Report
The 2008 study evaluated more than 275 brands, identifying 34 winners in a variety of B2B and B2C categories. In 2008 Amazon was the winner of the B2C category and Adobe scored highest in the B2B category. To learn more about the study and the methodology used to evaluate brand impact, please visit the Liquid Brand Impact Awards site.
2007 Brand Impact Report
The 2007 study evaluated more than 250 brands, identifying 22 winners in a variety of B2B and B2C categories. In 2007 Google was the winner of the B2C category and Cisco scored highest in the B2B category. To learn more about the study and the methodology used to evaluate brand impact, please visit the Archive section of the Liquid Brand Impact Awards site.