Liquid Agency Brand Marketing

Check out the newsletter archives.

Every quarter (or so) we publish a newsletter called Update that keeps our clients and friends informed about what’s going on at Liquid. We feature recent projects, new people, events, and other news about Liquid and the branding and marketing industries.

Update: February, 2011
Featured story:

Liquid opens its first office in Europe.

Silicon Valley innovation now available in Europe. Liquid was started in Silicon Valley, where we've had the opportunity to work with some of the most innovative companies in the world. From this experience we've developed fresh new methodologies that allow us to transform brands from the inside out, and now that we have an office in the UK, we're able to deliver highly effective branding programs to amazing clients all over Europe. +Read more

Other stories:
  • Microsoft: Liquid helps introduce the new Microsoft Office for Mac 2011

  • Adidas: Liquid teams up with B.o.B. and Adidas to create a MEGA retail campaign

  • Olive: The Olive brand continues to grow and sales reach new records

  • CareerBliss: CareerBliss is changing the way you feel about work

  • Meebo: Liquid helps the Meebo brand evolve

  • Liquid Brand Summit 2011: The premier branding event in Silicon Valley taking place on March 1, 2011 in Palo Alto.

  • Ken Cook: Meet our new Executive Creative Director

  • Mark Shaw: Meet the President of our new Europe office

Update: September, 2010
Featured story:

HP ad campaign focuses on personality.

Liquid has been working with HP to breathe new life into "The Computer is Personal Again" campaign. We focused our efforts on communicating the idea of "personality" and developed an insert showcasing the company's latest line up of computers.

Liquid just finished optimizing the HP logo.

A couple of years ago one of HP's most important divisions took the initiative to update HP's logo. The new logo was more contemporary, however it was not being used by the entire company, and HP started to experience a bit of an identity crisis. Liquid was asked to optimize the logo and supply HP with a set of guidelines to help manage the new identity.

Other stories:
  • Aviat: Global wireless network company gets a complete rebrand.

  • 8x8: 8x8 gets a new brand strategy and design refresh.

  • Playstation: Liquid develops new brand guidelines for PlayStation.

  • Slice: Liquid designs cutting edge product for Slice.

  • Brand Summit 2011: Mark your calendars!

  • Marty Neumeier at Brand ManageCamp 2010 in Las Vegas.

  • Philip Mascher joins Liquid PDX

Update: December, 2008
Featured story:

Liquid delivers national retail campaign for adidas.

The retail launch of the SuperStar shoe for adidas was a big job. Well...just look at the size of those shoes! Seriously, the project was significant and a lot of fun. We started with a photoshoot in Los Angeles, then designed the merchandising campaign for stores all across the country.

Other stories:
  • Plastic Jungle: Changing the giftcards market.

  • PINC: We channeled the 60’s for the 2008 PINC Show marketing.

  • The Tech: Liquid is hired to promote the Leonardo exhibition.

  • Scott Mount joins Liquid PDX.

Update: August, 2008
Featured story:

Numonyx: Transforming the biggest brand in memory.

Liquid works with Numonyx to develop the brand identity and launch campaign for the biggest brand in the memory industry.

Other stories:
  • Liquid creates the brand strategy and brand identity for 01SJ.

  • Liquid unveils global packaging solution for Nero Software!

  • Slice: Liquid works with Karim Rashid to develop new line of products.

  • Brand Summit 2008: Liquid brought together over 100 of the top marketers in technology to discuss latest branding trends.

  • Liquid Agency wins 16 Addy awards.

Update: October, 2007
Featured story:

The Olive brand looks as good as it sounds.

Liquid develops the brand strategy and identity for a high definition digital audio company.

Other stories:
  • Liquid launches new brand identity for Global Startups.

  • The identity for ZER01 is unveiled at San Jose City Hall.

  • Adidas global campaign featured at US headquarters.

  • A look back: We helped build the VMware brand in its early days.