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Liquid

Liquid Agency wins two American Package Design Awards.

San Jose, CA, February 3, 2010 - Two of Liquid Agency's packaging projects were recognized for their outstanding design by the Graphic Design USA through their annual American Package Design Awards competition.

Liquid Agency received an award for the packaging system the company designed for Eton Corporation, which included packaging for the Eton brand, the American Red Cross brand, and the Grundig brand. Based in Palo Alto, Eton Corporation is globally recognized famous for its award-winning line of shortwave and emergency crank radios. Most of its radios are either hand or solar powered.

Liquid also received an award for the packaging design it delivered for Slice. Based in San Jose, Slice develops innovative products for the home and office, literally focusing on cutting edge design. Slice products include knives, box cutters, peelers and scissors, as well as line of manicure and pedicure accessories. Liquid has been responsible for the Slice brand since the company's inception, and it has helped develop relationships with world class designers and architects such as Karim Rashid, Michael Graves, Yves Behar, and others.

"We are very proud of these two awards. This is a difficult and prestigious competition, with entries representing major brands in many categories across the US. Winning one award is not easy. We're thrilled that our work landed us two - and much of the credit goes to our clients, Eton and Slice, who are both committed to fostering design innovation at every brand touchpoint" said, Alfredo Muccino, Chief Creative Officer and co-founder of Liquid Agency.

For more than four decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence, growth and opportunity for creative professionals. One of the biggest annual competitions is the American Package Design Awards, which recognizes the country's best package design. According to Graphic Design USA, "In this era of challenge and change, effective package, p-o-p and instore graphics are increasingly the "difference makers" in the success of a brand, a campaign, a product, a sale". This year, entries in the competition grew by more than 20 percent, raising the total to over 1,500 entries. In the end, less than 150 firms and organizations were honored with a Certificate of Excellence and Liquid Agency was among them.

They winning entries are featured in the March issue of Graphic Design USA. Both designs will also be published on the online version of the Design Annual. See more: http://www.gdusa.com

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