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Liquid

Liquid Agency recognized as an IDEA finalist for industrial design.

San Jose, CA – Liquid Agency's earns a finalist spot in the prestigious IDEA 2009 competition for the design of two products for Olive—a company that makes high fidelity digital music equipment.

The IDEA (International Design Excellence Awards) program has been honoring design excellence since 1980, and is considered one of the most respected design competitions in the world. IDEA recognizes design excellence in products, ecodesign, interaction design, packaging, and concepts. This is the first time that Liquid Agency has participated in the competition, and it finished as a finalist in product design, for the industrial design of the OPUS 4 and MELODY 2—both manufactured by Olive.

Olive, a SF based company that markets its products globally, makes very sophisticated digital music servers and players that deliver exceptionally high quality sound. Olive has been voted "Editor's Choice" by numerous national and international publications including Sound & Vision, Digital Trends and PC Magazine. Olive's products have been featured in magazines that range from Forbes to Wired and Business Week.

Liquid Agency has worked closely with Olive's management to develop the Olive brand from the company's launch. With Liquid's help Olive has created products that achieve a harmonious balance between sound purity and minimalist design. The design approach was recognized by the IDEA jury among other entries by internationally acclaimed design firms, and it made to the finalist level.

"We're proud to have played a part in Olive's success," said Alfredo Muccino, Chief Creative Officer and co-founder of Liquid Agency. "Olive's role in the music industry has been to champion the quality of the music experience, and that has included paying attention to details in the form and function of the products, as well as the sound. We've appreciated being part of the design teams that has developed such amazing products. Being a finalist in IDEA 2009 is a great honor, and an affirmation that our dedication to excellent design is recognized at the very highest levels. Olive was competing with prestigious companies like Samsung, Apple and HP, and took finalist rankings alongside Intel, NVIDIA, and Pioneer."

To see the other contestants in our category click here.
Read more about this on our blog click here.

About Liquid Agency

Liquid Agency is a branding firm with offices in San Jose, California, and Portland, Oregon, that encompasses brand strategy, brand identity, brand marketing, environmental branding, digital branding and brand management. Liquid has launched new products and new companies, as well as revitalized existing brands; the company has also delivered complete retail merchandising solutions, interactive branding programs, integrated marketing campaigns, and comprehensive environmental branding projects. The company's global clients include Adidas, Cisco, HP, Microsoft and Sony.

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