Liquid Agency Brand Marketing

Alfredo Muccino delivers Retail Branding seminar at GlobalShop 2007.

San Jose, March 8, 2007 – Alfredo Muccino the Chief Creative Officer of Liquid Agency delivered a seminar titled "Building Brand Experiences at Retail" to over 400 retail marketing professionals at GlobalShop 2007 in Las Vegas, Nevada.

Mr. Muccino is an award-winning Creative Director and respected Brand Strategist who has worked on retail branding programs for companies like Adobe, Hewlett-Packard, Logitech, Microsoft and Sony. The seminar was sponsored by POPAI, an international association for the marketing at-retail industry, with over 1,700 members worldwide. The presentation was part of GlobalShop’s seminar series. GlobalShop is the world’s largest and most influential event for retail marketers.

"We were expecting about 250 people. Instead, over 400 signed up for the seminar – which is an indication of the growing impact of branding at retail" said Mr. Muccino.

Designed to be of interest to brand managers, retailers, and to agencies that design retail merchandising programs – this informative seminar explores how successful brands are changing the way consumers are experiencing brands in retail environments today – and how creating meaningful brand experiences is helping brands and retailers improve sales and margins along the way.

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