Facebook Edges Out Amazon, Google and Adobe to Be Named Brand of the Year in the 2011 Brand Impact Report.
Liquid Agency and Socratic Technologies release the findings of brand research for 40 technology markets.
San Jose, CA, March 9, 2011 - When you combine Facebook's explosive growth with the fact that TIME Magazine named Mark Zuckerberg its "2010 Person of the Year" and Hollywood released an award-winning film about the company, it's no surprise Facebook was named Brand of the Year in the Liquid Brand Impact Report 2011, a report summarizing the findings from an annual research study of brands in the technology market that was just released by Liquid Agency and its research partner, Socratic Technologies.
The Liquid Brand Impact Report is derived from a quantitative study of more than 200 technology brands in 40 business-to-consumer (B2C) and business-to-business (B2B) categories. It examines a brand's relative strength as measured by its "Brand Power Rating," which is derived from a Socratic Technologies' model that measures several key market perceptions of brands: awareness, consideration, preference and purchase intent (ACPP). The Brand Power Rating has a very high correlation to a company's current market share, but more importantly, it can detect early shifts toward newcomers with the potential to disrupt the status quo.
With its win as Brand of the Year, Facebook edged out Amazon who came in a close second. Adobe, Google and Intel rounded out the top five performing brands. In addition, Facebook also took top honors in the B2C category, while Adobe won the B2B category.
The Liquid Brand Impact Report also tracks the biggest movers up or down in terms of a company's brand impact in each of the 40 categories. This includes companies like VMWare with the biggest upward movement in Virtualization Software, EMC for Enterprise Software, Vizio for HDTV and HTC for smartphones, to name a few.
To download the full Liquid Brand Impact Report 2011, which provides a detailed breakdown of rankings and brand performances in each of the 40 categories, go to: www.liquidagency.com/events/brand_impact_study.php
About Liquid Agency
Headquartered in Silicon Valley, Liquid is a respected branding agency that has worked with some of the most esteemed brands in the world, including Adidas, Adobe, Ask, Cisco, Hitachi, HP, Logitech, LSI, Microsoft and Sony. The agency has also worked with many emerging companies, like Meebo, Olive, Plastic Jungle, Amyris and more. Liquid delivers a comprehensive set of services designed to transform the way brands connect with their audiences across every touch-point with the goal to build more relevant relationships with customers, employees, partners and shareholders.
About Socratic Technologies
Socratic Technologies, a leader in the science of computer-based and Internet research methods, is a full-service market research agency that conducts global Web-based surveys that produce a superlative respondent experience. The company specializes in product development and brand articulation research for the high technology, financial services, business-to-business and consumer products, services and retail sectors. www.sotech.com