Liquid Agency selected as strategic branding partner by ZER01.
Liquid to create a new brand identity for 01SJ, a cultural event bringing global artists to San Jose.
SAN JOSE, CA, June 11, 2007 -The executive committee of the board of trustees of ZER01: The Art & Technology Network, has selected Liquid Agency as its strategic branding partner. Liquid, a leading Silicon Valley brand marketing firm will create the brand identity for both the non-profit organization as well as the brand identity and marketing campaign for 01SJ, the biennial arts and culture event that brings artists from all over the world to San Jose on June 4-8, 2008.
"01SJ is a significant cultural event that will help define San Jose as a place where the boundaries between art and technology are erased. We are proud to help attract sponsors, artists and audiences from around the world. 01SJ will be an art and digital culture event of world-class quality - and we're honored to be playing a role in making sure it is successful," said Alfredo Muccino, Chief Creative Officer Liquid Agency.
"Liquid has the creative edge we were seeking to give 01SJ the identity it deserves as a premier cultural event showcasing some of the world's most innovative art. The fact that they have so much experience working in Silicon Valley was icing on the cake. We are proud to have them as our branding partner," said Andy Cunningham, chairman of the board of trustees of ZER01: The Art & Technology Network.
01SJ is a major arts and cultural event taking place in San Jose every two years. The inaugural event, held in 2006, attracted a large audience and had an economic impact of over $9.2 million dollars for the city of San Jose. 01SJ's major partners include San Jose Museum of Art, CADRE Laboratory for New Media at San Jose State University, San Jose Convention and Visitors Bureau, Montalvo Arts Center and the Tech Museum of Innovation.
The new identities for the organization and for 01SJ will debut at the kick off event which takes place later this summer.