Liquid launches the Hitachi LifeStudio brand.
San Jose, CA, July 26th, 2010 - Liquid Agency, a leading brand marketing firm based in San Jose, California was recently hired by Hitachi to develop a launch campaign for their new brand. LifeStudio is their new brand of hard drive products that takes simple storage and backup to a whole other level. When Hitachi started looking for an agency to help them launch the new brand, they selected Liquid because of their extensive experience with technology brands and retail. Working on the LifeStudio launch has been fun because the products are truly unique. LifeStudio is much more than an ordinary drive - the products include software designed to help users manage their "digital mess" through an innovative interface that enables people to find, organize, and share photos, movies, music and files like never before. This is a total breakthrough for this category...as no other drive offers this type of user experience.
Liquid worked closely with the Hitachi marketing team to collaboratively develop all of the materials needed for the launch. Liquid started by crafting a new messaging platform, then developed product videos and marketing collateral, and lastly designed a modular merchandising solution that includes inline, end caps, and stand alone kiosks for retailers nationwide.
Hitachi has practically re-invented the category, and built tons of innovations into the LifeStudio series of products. As is typical with most new products, there are a few areas for improvement, as pointed out by Walter Mossberg in his recent review on the Wall Street Journal: "I can recommend the LifeStudio drives for local and online backup, if Hitachi follows through and fixes the "read-only" bug I encountered..." According to Hitachi the company is addressing all of the issues and it is committed to delivering a great user experience. LifeStudio has also been reviewed by CNET, and Coolest Gadgets, among others.
The new line of products are currently available at Office Max, Fry's Electronics, Micro Center, and can also be purchased online at Amazon, BestBuy, and Newegg.