Innovation Workshop DVD wins two Telly Awards.
San Jose, CA, August 3, 2010 - Liquid Agency, a leading brand marketing firm based in San Jose, California is proud to announce that Marty Neumeier's Innovation Workshop won awards in two categories at this year's Telly Awards. The Telly Awards received more than 13,000 entries from all fifty states and five continents.
Each year the Telly Awards honors the best television programs and commercials, as well as the finest video and film productions for broadcast, along with work created for the Web. The Innovation Workshop is a 45-minute tutorial that helps individuals and teams to transform their company into a powerhouse of nonstop innovation. Branding expert Marty Neumeier presents concepts from his three bestselling "whiteboard" books - The Brand Gap, Zag, and The Designful Company - to give viewers the tools they'll need to thrive in the new economy.
Using memorable principles and simple exercises, Neumeier leads workshops participants on a lively journey from traditional business thinking to "designful" thinking. "If you want to innovate," says Neumeier, "you've got to design. Design thinking is the process that can turn a company into a leader."
The 2010 Telly Awards honored the video in two non-broadcast categories: "How-to/Instructional" and "Training for Corporate Use." "We've received a lot of feedback about how the Innovation Workshop DVD has helped teams and organizations excel," said Marty Neumeier, Director of Transformation at Liquid Agency. "I'm especially pleased that my peers have found merit in it."
Neumeier's books, on which the DVD is based, have won wide acclaim in management and marketing circles, including media stalwarts such as Fast Company and BusinessWeek. His second book Zag was named one of the "100 Best Business Books of All Time."