Marty Neumeier at Brand ManageCamp 2010.
San Jose, CA, August 10, 2010 - Marty Neumeier, Director of Transformation at Liquid Agency was selected along with twelve peers to speak at Brand ManageCamp 2010, a renowned event held in Las Vegas this past September. It was an intensive two-day conference that featured the most engaging and dynamic speakers in branding.
Created by experienced branders over eight years ago, the Brand ManageCamp marketing conference has become a place to generate new ideas today's brands need in order to survive. Industry mavericks, best-selling authors, world-renowned experts - these leaders in innovative brand thinking will cover a wide variety of topics to help broaden perspectives, generate fresh, actionable ideas, and become a stronger marketer and a more dynamic leader. Some topics included: Determine where to spend your precious marketing dollars, Drive innovation and creativity through a discipline of inspiration, Get big results by thinking and acting small, and much more.
"Industry professionals attended this conference because they want fresh inspirations on how to take their brand to the next level," said Marty Neumeier. "I was both honored to have been able to share what I've learned at an event like this."
Marty led a discussion about "How to build a culture of nonstop innovation" from his latest book, The Designful Company. In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely "unlock" wealth. Today they have to actively "create" wealth, or end up in the fossil layers of business history. As a result, brand-builders have an once-in-a-lifetime opportunity to play a key role in the next management revolution.
Overall the event was very well attended, with over 300 branding professionals who came from cities across the country - and also quite a few from outside the US. The line up of speakers was outstanding and the topics extremely relevant. Here are some highlights from the presentations Liquid was able to attend.