Liquid Agency Brand Marketing
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Liquid

Liquid Agency Develops Interactive Website Profiling Technology PR Services Worldwide

Online Debut of Independent Network of Influence Aggregates Global Market Data with Fast, Clean Information Delivery

San Jose, Calif. (October 9, 2001) - Liquid Agency, a top brand marketing agency providing strategy, design and implementation of comprehensive programs, announced today a newly designed interactive website (www.globalfluency.com) and an award-winning branding scheme for GlobalFluency, a worldwide marketing cooperative spearheaded by Silicon Valley based PR firm Neale-May & Partners. GlobalFluency, The Independent Network of Influence, retained LiquidAgency based on Liquid's experience with clients like Seagate and Adobe, to create a unique logo and graphic identity system. The distinctive GlobalFluency identity is designed to capture the diverse cross-cultural flavor and entrepreneurial dynamic of a $45 million service organization, which spans the Americas, Europe, Asia Pacific, Africa and the Middle East.

"The GlobalFluency brand insignia is one of the most notable identities we have developed," notes Alfredo Muccino, co-founder and chief creative officer at Liquid Agency "It is a breakthrough design that clearly communicates some of the most important attributes of the organization. This includes the independence, fluidity, energy and diversity of its members, which is conveyed in a memorable, arresting and interesting manner using both colors and bubbles."

"The challenge of creating GlobalFluency started in the early stages with the development of the brand identity. The logo was designed to suggest a global organization of such agility that it can take whatever shape would best fit the client and assignment. In fact, the design is aimed at reinforcing the innovation, capability, efficiency and compatibility of alliance partners," states Muccino.

While the site takes advantage of sophisticated Web authoring tools and technologies for dynamic content servicing, the user experience has been designed so that even the most novice user can quickly access information and insights. The site is part of digital collaborative framework for GlobalFluency members to support the real-time communications needs of clients such as McAfee.com, Jetstream Communications, Metromedia Fiber Network and F-Secure. It will also provide a gateway to a password-protected Intranet operational backbone, database infrastructure and client Extranet for reporting and knowledge exchange.

"Liquid Agency has the uncanny ability to capture and reflect the essential values, qualities and distinctions of an organization. Its work for GlobalFluency represented a unique branding challenge, creating a singular identity for a diverse membership group of 35 independent agencies servicing global technology clients worldwide", Said Donovan Neale-May, Founding Partner of GlobalFluency. "Liquid Agency devised a fresh and arresting branding scheme that projected GlobalFluency's unified,vigorous and vital face to the world. When it comes to international branding, Liquid Agency certainly demonstrated its fluency in the creative language!"

The site's navigation is clean and efficient allowing for quick information location and retrieval within its rich content base. The new GlobalFluency site includes information technology market facts for every region, including North and South America, Europe, Africa, and Asia, as well as individual member countries. GlobalFluency.com also provides a collection of international links and resources for international business information, media organizations and research. A dynamic event section, updated daily by The Catchpole Corporation, is also contained within the site. Catchpole tracks and qualifies more than 2,800 worldwide conferences, tradeshows and speaking opportunities.

About Liquid Agency Inc.

Liquid Agency, Inc. is a brand marketing agency providing strategy, design and implementation of comprehensive brand marketing programs. Liquid Agency's services include strategic brand development, brand identity, advertising, packaging, Web and interactive services, and all types of marketing communications collateral. Based in San Jose, Calif., Liquid Agency plans to expand its operations to better service clients in San Francisco, New York and Chicago. Current client engagements include projects for Adobe, Lucent, and Seagate. Additionally, Liquid Agency is working on projects for the San Jose Downtown Business Association, The Redevelopment Office for the City of San Jose, and Federal Realty Investment Trust (Santana Row).

About GlobalFluency

GlobalFluency is a tightly integrated alliance of "like-minded" independent technology marketing and public relations firms delivering strategic, cross-border communications services in the Americas, Europe, Asia-Pacific, Africa and Middle East. Spearheaded by Silicon Valley-based Neale-May & Partners, GlobalFluency consists of more than 35 agencies employing over 250 professionals in 25 countries. Together, these firms represent more than $45 million in billings from scores of clients across all information technology, communications, systems integration and Internet service sectors. For more information, see http://www.globalfluency.com or call (650) 328-5555 x110.

About Neale-May & Partners

Neale-May & Partners is a leading strategic marketing and communications company focused on shaping perceptions in the global technology market. The $15 million firm helps technology-driven clients create brand equity and market value through inventive go-to-market programs and public relations campaigns. Neale-May represents clients ranging from startups to Fortune 500 companies from its Silicon Valley, San Francisco, and New York City offices. Neale-May & Partners has been ranked as one of Silicon Valley's top three technology PR firms and ranked among the top 10 independent PR firms nation wide. For additional information, visit www.nealemay.com or call (650) 328-5555 x110.

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