Liquid Agency featured in branding article for Fall Issue of Create Magazine.
San Jose, CA | October 20, 2005 - Liquid Agency's Chief Creative Director and Co-Founder, Alfredo Muccino was recently interviewed for an article titled "Branding Your Creative Business" that appeared in the Fall Issue of Create Magazine. The article focuses on unraveling "the mystery behind cutting-edge branding by examining what creative types in the Bay Area are doing".
The article features a photo of some of the branded promotional items that Liquid Agency creates to give away to clients, employees and vendors. The promotional items include a pen designed by Karim Rashid; Journals by Carta Products; and a series of shirts and hats with Liquid Agency's Martini Glass logo. Liquid's promotional items have become quite popular, and have even received a Silver ADDY Award from the Advertising Club of Silicon Valley in the category of Self-Promotion.
According to Mr. Muccino "Brands are experiences", and the company creates these items to build awareness and differentiation - and to make the brand more tangible. Liquid likes to live its own brand - this is why it is mentioned in the article that "When Liquid presents at conferences.they've been known to alert the audience that a fully loaded squirt gun is underneath each seat, and then invite them to play." This anecdote was included as an example of how Liquid communicates its own style of experiential branding.
About Create Magazine
Create Magazine provides creative professionals with an insider's perspective on the people, news, trends and events that influence the local advertising and creative production industries. The magazine is published quarterly and gives creative professionals a high-end medium for sharing information that facilitates strategic partnerships and career growth within their respective communities.