Alfredo Muccino, Liquid CCO to speak at Marketing Mix in Brazil.
Marketing Mix, the largest gathering of retailers in Brazil, takes place in São Paulo on September 2nd and 3rd, 2008.
Alfredo Muccino, one of the founders of Liquid Agency and its Chief Creative Officer will be speaking at Marketing Mix, the most important and complete seminar about marketing at retail in Brazil. The event will take place at the Frei Caneca Convention Center in São Paulo, Brazil on September 2nd and 3rd, 2008.
The theme for this year's event is "The Consumer Transformation: Interactivity and Mobility at the Point of Purchase". Sponsored by POPAI, the Global Association for Marketing at Retail, the event will discuss how the latest technology trends are affecting the retail industry in Brazil.
Alfredo's presentation is titled "Building Brand Experiences at Retail", and is focused on how brands and retailers can leverage branding processes from a strategic and tactical standpoint to increase the effectiveness of marketing initiatives at retail. According to Alfredo, "Technology is changing the way that we influence consumer behavior at the store level and gives us the opportunity to extend the brand touch points with consumers beyond the retail floor. It is a pleasure to discuss these issues in Brazil, a country where these new ideas and solutions are being so readily adopted."
Now in it's 17th year, Marketing Mix brings together the most important and influential players in the retail industry in Brazil – including retailers, agencies and manufacturing brands. For more information, please visit: www.popaibrasil.com.br
POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world.
Liquid Agency, Inc. is a leading Silicon Valley brand marketing firm specializing in the technology segment. Liquid provides strategy, design and implementation of comprehensive brand marketing programs designed to build brand awareness, differentiation and preference. Liquid's services include brand platform development, brand identity, advertising, packaging, Web and interactive services, and all types of marketing communications collateral. Ranked among the fastest growing companies in Silicon Valley, Liquid Agency has worked with some of the best known technology brands including Adobe, Ask Jeeves, Intuit, Microsoft, Sony, and Seagate.