Corporate environments are an important extension of a brand. They are opportunities to influence the way that employees and customers perceive and interact with the brand in a very tangible and experiential manner.
A nicely branded environment is a great way to inspire employees – as well as visitors. There are plenty of studies suggesting that a clean and interesting work environment has the potential to inspire employees and influence performance as well as retention. So, we explored how the brand could be extended to office environments and found that the pattern became an easy and very attractive way to embellish walls and other surfaces – giving almost any office environment a much more customized feel.