Liquid Agency Brand Marketing
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Brand Messaging

Messages must resonate with different audiences. We develop detailed brand messaging documents that help brands be fluid enough to connect with various types of audiences in different marketplaces, and across diverse geographies and cultures.

A leader in WIPS – Wireless Intrusion Prevention – wanted to expand its customer base and change its business model to include companies interested in evaluating their overall vulnerability and complying with regulatory standards. Before delivering a complete re-brand and a new website, we crafted a new positioning strategy and a messaging matrix.

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