From bland to brand.
Basically, we’re a great resource for marketing managers looking for results. We can assist with a brand launch program, or a brand refresh. We can also help position a company for an IPO or an acquisition. Take a closer look at our practice areas. We think you’ll like what you see.
In order to accomplish your objectives you must first have a plan. In essence that’s what our Brand Strategy practice teams do every day. We help companies develop the strategic platforms that are an absolute requirement for successful branding programs. Our strategic services include:
- Brand Platform
- Brand Positioning
- Brand Architecture
- Brand Messaging
A brand is usually recognized by a varying number of essential clues: the name; the logo; the color palette; the voice and tone; the visual style; etc. Each of these items (and more) help create differentiation from the competitive alternatives, while projecting the personality of the brand. And, when done right they can help create preference for the brand. The Brand Identity team that runs this practice is amongst the world’s best at delivering this type of work:
- Visual Style
Technology has changed radically the way that brands are built. It is no longer sufficient to launch a website to enter the digital realm. Today it is necessary to consider the impact of social networks, mobile media, viral marketing, search engine optimization, widgets, blogs, etc. Our Digital Branding team knows how to maximize the impact of a comprehensive digital strategy, including:
- Social Media
Every brand has the opportunity to manifest itself (and build more value) through the physical spaces it occupies. This is true in corporate lobbies and cafeterias, as well as through tradeshows and events. And, for those brands that are sold at retail, the chance to make an impression (and create opportunities for a sale) is something that must be leveraged through smart merchandising solutions. We’ve delivered much of this type of work, and really enjoy it. Our Brand Environments team knows how to design spaces that create memorable and unique brand experiences. Here’s a list of the type of work we do in this area:
A program designed for early stage companies.
You may have noticed that this section looks different than the rest. That’s because Liquid Launch is different. We recognize that companies at an early stage in their development have different requirements than more established brands. That’s why we developed Liquid Launch, a program that helps accelerate the success of brands that have the potential for explosive growth. As part of this program, Liquid will consider an investment in the client’s company. Liquid Launch takes into account the limited resources of growing ventures, while giving us a vested interest in seeing that the company reach its business objectives.