Ever walk into a brand experience?
This practice focuses on the physical spaces where people can interact with the brand. Often this includes merchandising at retail, but it also applies to tradeshows, as well as corporate environments - such as lobbies, executive centers, and even museums.
Window displays. Merchandising systems. Store environments. Seasonal promotions. The list of projects we do at retail is quite extensive.
We have worked with a variety of brands, helping launch new products, revitalizing retail programs that had lost their effectiveness, or simply extending the advertising campaigns at the store level. We don’t fabricate displays, but we work closely with manufacturers that know how to take our design direction and execute cost effective, yet extremely impactful solutions on the retail floor.
Additionally, we work collaboratively combining the expertise of our Brand Environment team with that of our Digital Branding teams to deliver branded experiences at retail that incorporate the latest technology - and can extend the impact of a campaign to the digital realm.
When people walk into the lobby of a company, they immediately form an idea about the brand. This is why we help companies shape their corporate environments. We have worked on lobbies, cafeterias, executive briefing centers, and even office spaces.
We know what it takes to create environments that are welcoming and inspiring - while also being functional. And when it makes sense, we work with architectural firms that can provide a higher level of expertise to large projects.
These days, we often also collaborate with our Digital Branding teams to develop physical spaces that use technology to create more engaging brand experiences. So, if you want to make an impact with the folks that work and visit your company, let us know. We can help.
We have worked on hundreds of tradeshows. Some of them were very large projects, with multilevel structures and all sorts of activities on and off the show floor.
Other, have been more modest affairs, with smaller exhibit spaces showcasing only a few demos. Regardless of the size, tradeshows are great opportunities to engage audiences in ways that are not possible elsewhere.
We work collaboratively with our clients and multidisciplinary teams to develop themes, structures, graphics, marketing campaigns, video loops, digital demos, and lots more - even the giveaways. So, if you want to get the most from your next tradeshow, get us involved.