Emerging companies need branding too.
Liquid recognizes that companies at an earlier stage in their lifecycle can benefit from an investment in brand building. We developed Liquid Launch to address the needs of emerging companies, and we also consider investing in them to help accelerate their growth.
The Liquid Launch program is a cost effective approach to launching new brands, specifically designed for emerging companies. Liquid Launch is customized to the needs of early phase companies, enabling these companies to benefit from a highly strategic and sophisticated branding approach.
Liquid Launch is based on the following:
1. Simplify the process
2. Reduce the number of components
3. Client participation and commitment
Depending on the situation, the Liquid Launch program can include a variety of components - such as a Brand Compass, Messaging Matrix, Logo, Website, and basic Marketing Materials. What is included depends on needs, financial situation, and timing. The program is developed collaboratively with the company’s management to meet their objectives and budgets.
Global Brand Consultancies:
Research driven, long timelines, large budgets.
Liquid Launch offers strategic experience and creative resources and a cost-effective approach for emerging businesses.
Small Design Firms:
Lack Marketing and/or Solid Brand Strategy experience or capabilities.
"Help me grow and sustain brand value"
"build me a Brand that can last"
"Make It Legit"
Part of what makes Liquid Launch unique is the process we put in place to arrive at accelerated results for our clients.
The program has a set of built in parameters that include a smaller set of decision makers, a more concise number of explorations, and rapid feedback and decision making.
All of this contributes to lower costs and expedites the development of the branding materials.
Another thing that makes Liquid Launch unique is that Liquid is open to making an investment in a finite number of companies.
If the client qualifies for this, we will invest in a limited number of shares - which gives us that much more of a reason to help the client be successful. This model also helps reassign the company’s capital and resources towards other areas that may need it.