Liquid Agency Brand Marketing
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Liquid

Here are our latest success stories.

These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.

Liquid rebrands the leading provider of wireless intrusion prevention software.

This leading provider of wireless intrusion prevention software wanted to expand its market by unbundling its product and delivering it in an on-demand, software- as-a-service model. We helped AirTight reposition its brand to appeal to a broader audience and overhauled its web site to support its new position and product. This Liquid Launch project was completed in 12 weeks time for rollout at the annual RSA Conference.

Brand Identity Design.

We evolved the Airtight logo to communicate the idea that AirTight offers network architects visibility into their wireless airspace and the tools to lock down their air environment.

Brand Positioning and Messaging.

To appeal to a wider segment of the enterprise market, we redefined AirTight as the “only wireless vulnerability management company offering a modular and flexible product”. A messaging matrix helps the company support its overall positioning and value proposition with key messages and supporting points that have the greatest impact on AirTight customers.

Business System.

We developed a business system that included business cards as well as digital versions of the letterhead.

Collateral System.

Liquid developed templates for a comprehensive collateral set that includes Whitepapers, Case Studies, and Datasheets.

Presentation Templates.

Of course, we would not have provided a complete solution had we not included what is widely considered the most powerful and ubiquitous business tool in today’s work environments - the PowerPoint template.

Website Design.

Liquid redesigned the AirTight Networks site to support the new brand and introduction of the new on-demand product: SpectraGuard Online. Our web redesign process included site maps, wireframes, search engine optimization, visual style, copywriting and html coded templates.

Website Design.

A rotating banner on the home page allowed the company to feature the new on-demand product.

Website Design.

Online demos and a free trial offers throughout the site generated leads for the sales force.

Results.

From start to finish in time for RSA. Liquid completed its work in 12 weeks – allowing the company to launch its new brand, new website and on demand product at RSA….and the press picked up on the story and helped make the launch a success.