Liquid Agency Brand Marketing

Here are our latest success stories.

These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.

Global wireless network company gets a complete rebrand.

Originally called Harris Stratex, the company now known as Aviat Networks is a global provider of end-to-end wireless solutions. As the company’s business model evolved, Liquid was hired to help manage the brand transformation. The extensive project has included crafting a brand strategy and messaging platform, developing a new name, and designing a comprehensive identity program.


The new corporate logo focuses on the point of connection between two networks. This icon is also a symbol for the idea of connecting businesses and communities to each other across the globe.

Corporate signage.

We worked with the architectural team and an experienced signage company to develop a signage system designed to enhance the architecture of the newly refurbished corporate headquarters.

Business system.

Using the logo as a starting point, we provided Aviat with a complete business system. As part of its commitment to responsible environmental practices, all of the printed materials use post-consumer recycled paper.

Visual style.

The brand's visual language reflects the qualities associated with the company, which include being a trusted partner, an energetic leader with a vision for a better future.


At the same the time as we introduced the new identity, we also helped launch a completely re-branded website. We worked collaboratively with Aviat's web teams to ensure that the transition to the new site was flawless.


Consistency is a hallmark of a well managed brand, and when marketing materials for a brand like Aviat need to be executed across many different geographies by multiple agencies, it is helpful to rely on a well crafted set of guidelines. We developed a variety of guidelines to help manage a variety of brand assets, including logo and identity standards, visual style guidelines, and corporate signage guidelines.

Internal communications.

We believe that sustainable brands are built from the inside, therefore we put as much effort in communicating the brand internally as we do externally. This is a values poster that is featured in every conference room and reminds employees about the brand's belief system

Promotional products.

At Liquid, we know how to deliver identity programs that can be applied in a very diverse manner, while maintaining consistency – regardless of whether the logo is being embroidered, silkscreened, etched or animated.