Liquid Agency Brand Marketing

Here are our latest success stories.

These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.

Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

A brand identity system is more than a logo.

When it was time to craft the brand identity for the event, our designers opted for a solution that captures the role of design as a burst of innovation. Instead of developing a static logo, Liquid’s designers created a flexible and dynamic branding system, which allowed the identity to come to life as a texture within type, or in a variety of permutations. The multicolored burst represents the varied disciplines in the field of design which are as diverse as industrial design, graphics, fashion, digital, motion, architecture – and even service design.

The Chile National Design Competition 2011.

One of the highlights of the week was The Chile National Design Competition, a showcase of the best design created in Chile. The competition includes work submitted by design firms from all over the country in a wide variety of categories that includes identity, packaging, digital, and industrial design.

The perfect setting for a great event.

The seminars that took place during Chile Design Week were organized with QVID, the Association of Design Businesses in Chile. The setting for the event was the beautiful Centro Gabriela Mistral (also knows as GAM), a recently built state of the art conference center that became the perfect backdrop for inspiring presentations and discussions about the role of design in business today. Liquid had the pleasure of developing the environmental branding components and have the brand identity come to life through unique and memorable environmental settings.

The identity program was extended to lots of cool stuff.

The logo design and the color palette that we selected for the event was applied to all sorts of fun promotional items, including sketch pads, bags, buttons, mugs and t-shirts.