Liquid Agency Brand Marketing

Here are our latest success stories.

These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.

Brand new solutions for sustainable energy.

Based in Singapore, but with offices across the globe, Energy Catalyst is a company that develops innovative sustainable energy solutions. The company offers a comprehensive set of services that includes conceptual design and engineering, prototype development as well as project management for the building of the energy facilities that they design. We worked closely with the executive management team to define the brand, articulate its purpose and design the brand’s visual identity.

Complex technology for innovative solutions.

The solutions that Energy Catalyst develops often use very complex technology and highly sophisticated engineering to extract the most energy while using the least amount of natural resource. This was our inspiration for the branding solution. The tagline captures the driving spirit of the company’s purpose and its culture of innovation, while the visual identity represents the energy and the engineering behind the solutions - all of it distilled into a fractal drop of pure energy.

A brand new website.

The branding assignment for Energy Catalyst included the development of the company’s principal marketing tools. The corporate website was one of the first things that we tackled, providing Energy Catalyst with a clean and easily navigable digital destination, where potential clients could learn about the company’s approach and its management team, and take a look at some recent projects.

An energetic and sustainable brand.

The fractal elements of the logo became part of the visual language of the brand. These "energy" elements could easily be applied to a wide array of projects, helping Energy Catalyst create a consistent visual language across the globe — while injecting the brand with the same energetic and positive spirit that is such an important part of the company’s culture.