Liquid Agency Brand Marketing

Here are our latest success stories.

These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.

A new standard for a better digital brand.

After a series of acquisitions Keynote Systems needed to refresh its brand strategy and update its website. To address these challenges, Liquid Agency first crafted a new brand platform and a messaging matrix, then launched a completely redesigned website.

Research leads to insight, and insight leads to recommendations.

At Liquid, we believe that successful strategies require market insight. To gain the necessary insight about Keynote and its marketplace we interviewed key stakeholders, reviewed existing customer and market research, performed a brand collateral audit and conducted a competitive landscape analysis.

The new brand strategy positions Keynote as the test and measurement leader.

Above are highlights of the Brand Platform that we developed to articulate the brand's positioning strategy and value proposition. We consider the Brand Platform a fundamental element of successful branding practices.

Audience segmentation is key to a clear messaging strategy.

As part of our strategic process, we delivered an audience segmentation analysis, that includes individual persona profiles identifying the specific business drivers of each audience segment. This helped us develop a messaging strategy that supports the new brand platform, while highlighting the benefits of Keynote’s products in context of each audience’s needs and desires.

The new information architecture undergoes usability tests.

Having a clear understanding of the various audience segments and the corresponding messaging matrix, gave us the confidence to craft the website’s information architecture knowing that we were improving the user experience. Nevertheless, we performed usability tests on the wireframes, and the results confirmed that we were on the right track.

The new site has been praised for its usability and content.

Comprehensive. Engaging. Organized. Easy. The new Keynote website is all of the things that the old site was not. Better content structure certainly plays a role, but cleaner design is also a factor. Shortly after launch, Keynote began receiving positive feedback from customers who were able to navigate the site with greater ease, and were impressed with the improvements.

Information the way it should be.

To create a more convenient digital experience, the new product overview page allows users to get a peek and short description of products in each category. At the same time, detailed illustrations clarify the features and functionality of Keynote’s test and measurement solutions.

Besides looking better, the new website offers a more engaging experience.

Blogs have been included as a platform to share the latest developments in the industry and to facilitate the creation of an online community; product demos make it easier for customers to experience Keynote’s products firsthand; and a newsletter keeps customers updated on the latest trends.

The new brand identity gets rolled out across all the communication materials.

The new brand identity for Keynote, introduced through the website, is now being rolled to a wide variety of collateral communications materials, ensuring that the brand is expressed consistently.