Here are our latest success stories.
These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.
Retail merchandising inspired by the museum experience.
Microsoft's Limited Edition Artist Series is an ongoing collection of wireless mice featuring unique designs from global artists. Liquid helped extend the campaign globally based on a concept called "Please Touch the Art". We developed the point of purchase campaign based on a concept we called "Touch the Art". Unlike what happens in galleries and museums worldwide, we invited people to touch the art – and consequently experience the beauty and functionality of this creative line of products from Microsoft.
These mice are works of art.
The project started as a Best Buy endcap focused on the Brooklyn artist, Mike Perry. The mice were showcased in 3D on a pedestal to resemble the way that a great piece of art might be featured in a museum or gallery. We included a photograph of the artist at work along with his bio, giving the products a sense of authentic provenance and artistic value. At the same time, we extended the retail experience by offering free wallpaper featuring his artwork (which could be download using Microsoft Tag technology). The display also included different surfaces so that consumers could see how well the mice worked on different textures. This made the invitation to "Touch the Art" even more enticing by treating the mice as real pieces of art, and encouraging people to try it.
Extending the campaign for a global marketplace.
The Best Buy endcap was quite successful, and Microsoft approached Liquid about taking the campaign global. The assignment included extending the design solution across multiple merchandising components, including endcaps, shippers, PDQ trays and banners. Microsoft expanded the collection to include a few new artists from across the globe, and Liquid was tasked with developing all of the point of purchase materials, but also making sure they were interchangeable so retailers could use different artists depending on their taste.
The merchandising campaign won an ADDY!
We were thrilled to hear that this campaign was singled out for a Gold ADDY by Silicon Valley Chapter of the American Advertising Federation in conjunction with the 2012 ADDY awards. The ADDYs recognize creative excellence by selecting the best work from Silicon Valley agencies. "The ADDYs are extremely competitive. The local agencies always submit their very best work, so it is an honor to receive this award" said, Diane Stember Richards, the Senior Creative Director at Liquid Agency. She managed the execution of this project working collaboratively with teams in our San Jose and Portland offices. To read more about the ADDYs that we received in 2012, please click here.