Here are our latest success stories.
These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.
The simple truth about storage.
Pillar Data Systems asked us to help them build awareness for their brand. After identifying the biggest pain points for IT managers, Liquid developed an advertising campaign that got the attention of their audience. Even the experts at BtoB magazine agreed!
When you're smaller, you should stand tall.
Pillar Data Systems is a relatively new player in the storage management industry, a marketplace saturated with large competitors. Realizing a need to build their brand awareness and differentiation, Pillar asked Liquid to develop a program to help them get noticed. Liquid responded with an online and print ad campaign that communicates the key value propositions with clever text and a direct approach. As a result, Pillar is starting to make a mark in the industry.
The truth hurts (the competition).
The ad campaign is based on a simple premise: The truth about storage solutions is quite different than what customers have been hearing from the large, established companies. To get the point across, the layouts were left intentionally simple, since what matters is the sincerity of the messages, not the fancy presentation. The campaign is helping Pillar establish itself as a company that understands the issues and offers honest, scalable solutions that make good business sense.
Sadly, being honest makes you different.
Conversational in tone, the headlines were designed to capture the audience’s attention by getting right to the point. No fuss...just a little bit of clever fun.
In print or online, the strategy worked well.
We tracked the campaign and were thrilled with the results. Not only did the campaign achieve the awareness goals set by the client, but it also generated hundreds of new business presentations.
A nice landing is important.
Building the brand experience means creating consistency across every touchpoint. For Pillar, this included the design of a dedicated landing page after someone clicked on any of the ads. The landing page provided some additional information, introduced an offer, and enabled the company to capture basic data about their prospects.
What did the experts think?
According to BtoB, the Magazine for Marketing Strategists: “the ad does a good job of warming up the doorknob for the Pillar sales force.” Well, we could not have put it better ourselves! Thanks BtoB!
One more happy client.
“Liquid Agency has been instrumental in shaping not only our advertising campaign, but also the way that we articulate our positioning strategy. We’ve been very happy with the results. Our awareness has increased significantly - and we’ve achieved all the metrics that had been set for the campaign!” Chip Woerner Sr. Director, Corporate Marketing