Here are our latest success stories.
These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.
Setting a new course for the Sendori brand.
Sendori, the next generation exchange for direct navigation search, was acquired by Ask.com in 2009 – becoming part of the IAC family of companies. After some time refining its offering, Sendori’s management called us to help them evolve the company’s brand. We worked side by side with Sendori’s management team to articulate a new brand strategy, after which we developed a new brand identity and also a video that helps quickly communicate the brand’s key value proposition.
The Brand Compass defines the direction for the brand.
In order to develop a strategic identity and compelling marketing tools, we worked with Sendori to clarify the brand’s strategic direction. Liquid facilitated a strategy workshop with Sendori’s highest level management and from this emerged the Brand Compass which is the tool we use to help steer the brand in the best possible direction. The Brand Compass consists of four statements defining the fundamental essence of the brand: The Purpose, the Onliness, the Trueline and the Personality. We believe that ensuring that these ideas are aligned is a crucial component of a sustainable brand strategy – the kind that will help a company successfully navigate through the competitive landscape, positively connect with its audiences and build effective marketing programs.
A logo is a symbol, after all.
From an aesthetic perspective, Sendori’s old identity was definitely dated – however, most importantly it did very little to help communicate the nature of the company’s offering. Along with management, we felt that by refreshing the identity we had an opportunity to not only make it more sophisticated and contemporary, but also to imbue it with meaning. By using the visual analogy of a compass, the logo reminds people that Sendori straightens the path from an internet user to the brands they love. No detours or redirects. In a manner of speaking, the groundbreaking direct navigation service straightens the path between user and destination – and fills in the potholes a user might encounter along the way.
A complex message is made simpler.
When trying to describe what Sendori does, the tendency is to slide into a technology language that is not easy to understand. So....Sendori challenged us to simplify the message and create a way for people to quickly understand how the solution works. We decided that the best way to address the challenge was to create an animation that told the story through a metaphor. The short video is entertaining to watch and highly effective in telling a complicated story through a simple language. Check it out for yourself – Just click “Play”.