Liquid Agency Brand Marketing

Here are our latest success stories.

These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.

Designing a brand with an edge. A sharp edge.

Slice is a company with a whole new attitude towards products that cut, slice and grate. Liquid was asked to help develop this brand from the very beginning, and we’ve participated in the development of the strategy, naming, identity, products, packaging - and of course, marketing programs. As a result the Slice brand that is capturing the attention of the media and of consumers thanks to innovative design and a sassy personality.


The logo we designed for Slice is very simple, yet it quickly reinforces the name and the nature of the business, it is eminently legible even at very small sizes, and it has enough uniqueness to be memorable. Perhaps that’s why the Slice logo was bestowed an ADDY award for outstanding logo design.

Product Design.

As a start up in an industry dominated by such established companies as OXO and KitchenAid, Slice knew it had to do things differently if it wanted to gain marketshare. For one, Slice products use ceramic blades as opposed to steel, however we felt that we needed to make sure that the difference was instantly obvious. Liquid recommended that Slice focus on developing innovative form factors as a way to stand out from the rest. We introduced world famous designer Karim Rashid and he agreed to develop a full line of products for Slice. The result is a series of unique products that feature the distinctive Karim signature and style.

Product Development.

Liquid was intimately involved in the product development process. In order to maximize impact at retail and start to build brand recognition, it was important that the products share similar qualities and form factors. We helped evaluate shapes, colors, finishes as well as functionality - making sure that the final solution used a common design language. To help with this, we suggested that the products be introduced in one color only - and after much experimentation and dozens of prototypes we agreed on using green for both office as well as kitchen products. Additionally, each product features a soft, rubbery finish that makes it comfortable to hold and reinforces the brand’s friendly approach through a unique tactile experience.


We really enjoy packaging projects, and this was a really fun one for us. Retail packaging for products in this category can vary dramatically from elegant and refined to extremely busy and content heavy – and there’s no lack of packages that are simply boring. Liquid worked to design a visual style for the packaging system that is both clean and simple, but vibrant to stand out from the clutter. To complement the functional graphic design, we worked with a writer to develop copy that’s specific and straight to the point, but also entertaining and personable - letting customers know that this company is run by people just like them, and the products are designed just for them.


Liquid knows the importance of a good website when it comes to building a brand, so we focused a lot of effort on making sure that the slice website showcased the great products while delivering relevant information to audiences ranging from the media to retail buyers right down to the end user. Because additional products are always in development and the slice brand plans to grow, it was very important that the site also have a flexible navigation that can be expanded as products are introduced.