Liquid Agency Brand Marketing

Here are our latest success stories.

These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. If you’d like to learn more about our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.

We helped VMware position its brand for success.

When VMware asked us to help them take the brand to the next step the company employed about 300 people and looked like a start up. We developed a more sophisticated and professional image, which helped VMware position itself for a very successful acquisition.

Corporate identity.

We designed a completely new identity system leveraging an existing logo. As part of the design system we defined a new typographic family, a unique color palette, and a distinctive pattern based on the logo icon.


VMware's business was all done online, through its own website. We worked with their internal team to refine the IA and then provided them with templates that they could use for content flow and to execute the programming.


As part of the basic Liquid Launch package, we included presentation folders and datasheets, as well as a print and online business correspondence system.


As an extension of the Liquid Launch program, we also identified packaging as an important brand touchpoint, and created a design system that could be applied to a variety of products.

Promotional items.

In order to create excitement with employees and partners, Vmware also asked us to design a few promotional items. This was added to the Liquid Launch package at a minimum of fees.


Lastly, as an added assignment, VMware asked us to develop an ad campaign to build awareness with a variety of audiences that included not only target customers, but also potential investors. The campaign included billboards in strategic locations, as well as a print campaign that ran in trade journals.. The logo has been recently re-toooled into a more sophisticated symbol. The shape has been simplified and limited to a circle; the dimensionality has been eliminated; the lettering has evolved into a script that is both progressive and nostalgic; and the color palette now features colors that are less predictable.


For the advertising campaign we used people that worked at VMware as models in order to portray "real people" and reduce the costs associated with professional talent. This solution also allowed us to produce ownable images instead of relying on stock photography.